technology
Next.js Three.js WebGL Prismic CMS Framer Motion
project type
Intelligent Cycle Sensing
Year
Role
Technical direction
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
PROJECT DESCRIPTION
FEM
Velocity Motors, representing 12 luxury car brands across Northern Italy, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
CONCEPT
The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
PROJECT DESCRIPTION
Technical Architecture
We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.
FEM
Achievements
Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
